Social Marketing

The Role of Emotional Intelligence in Social Media Marketing

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Emotional Intelligence (EI) plays a pivotal role in the realm of Social Media Marketing (SMM), shaping the way brands connect with their audience and fostering meaningful relationships in the digital landscape. This intersection of emotional intelligence and social media is a dynamic synergy that goes beyond traditional marketing strategies. In this comprehensive exploration, we delve […]

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Dark Social: Tapping into Private Sharing for Marketing Insights

Dark Social: Tapping into Private Sharing for Marketing Insights

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Dark Social refers to the social sharing of content that occurs in private or semi-private channels, making it challenging for marketers to track and measure accurately. This term was coined by Alexis C. Madrigal in 2012 to describe the sharing of content through channels such as messaging apps, email, and secure browsing that isn’t easily

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