The Role of Sentiment Analysis in Shaping Brand Strategies

The Role of Sentiment Analysis in Shaping Brand Strategies

In the highly competitive modern market, understanding customer sentiment is not just an advantage; it is essential for brands striving to maintain relevance and profitability. Sentiment analysis, a facet of artificial intelligence that processes and analyzes opinions from written text, has become a critical tool in this endeavor. This comprehensive analysis explores how sentiment analysis […]

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